LeapFrog Learning Friends 100 Words Book takes the top spot
EDITOR'S NOTE · The LeapFrog Learning Friends 100 Words Book is #1 this week, and it's been a steady best seller for years: kids press a picture and hear the word. Baby toys are the biggest group on this week's list, led by the Baby Einstein Take Along Tunes and the Oball, a ball tiny hands can actually grab. Rocking horses, balance bikes and foam climbers are big as the weather turns and kids play inside more. Check the age on each toy before you buy.
#1 on Amazon's Learning & Education Toys best-seller list · 96,487 reviews (as of October 15, 2026)
The Ranking · All 50 · Week of October 15, 2026
LeapFrog Learning Friends 100 Words Book
A talking picture book: your child presses a word or picture and hears it said out loud. A good first word book for toddlers.
Baby Einstein Take Along Tunes Musical Toy
A small handheld toy that plays classical music tunes and flashes lights when your baby presses the button. For ages 3 months and up, and easy to bring along in the diaper bag.
Bright Starts Oball Easy Grasp Classic Ball
A soft, bendy ball full of finger-sized holes, so even a tiny baby can grab it. For newborns and up.
Little Tikes Rocking Horse
A sturdy plastic rocking horse with handles, sized for small toddlers. A classic first ride-on for indoor play.
Bright Starts Oball Shaker Rattle Toy
An easy-grip ball-shaped rattle with beads inside that shake. For newborns and up.
Munchkin Float & Play Bubbles Bath Toys
Four soft floating bubbles with little sea creatures inside. Easy for babies and toddlers to grab and squeeze in the tub.
VTech Pop-a-Balls Push and Pop Bulldozer
A push-along toy bulldozer that scoops up balls and pops them out the top while playing songs. Made for toddlers who are crawling or walking.
Bright Starts Lots of Links Rings
A pack of 24 plastic links you can use to hang toys from a stroller or car seat, or give to a baby to chew and play with. For ages 0 months and up.
LeapFrog 2-in-1 LeapTop Touch
A pretend laptop for toddlers that teaches letters, numbers and animals with songs. The screen part flips around so it can be used like a tablet.
Melissa & Doug Wooden Scoop & Serve Ice Cream Counter
A wooden play ice-cream counter with 28 pieces like scoops, cones and toppings. For pretend play at ages 3 and up.
SEREED Baby Balance Bike
A small four-wheel ride-on with no pedals, made for babies learning to scoot and balance. Sized for about 12 to 24 months.
VTech Drill and Learn Toolbox
A toy toolbox with a pretend drill, hammer and screws that talks about numbers and shapes. For toddlers who like to copy grown-ups fixing things.
Skip Hop Explore & More Baby Activity Center
A play station where a baby sits or stands in a spinning seat with toys all around it, and it later converts into a play table. For babies about 4 months and up.
Pressman Let's Go Fishin' Game
A classic game where a spinning pond moves plastic fish up and down and players try to catch them with little fishing poles. For 1 to 4 players.
Infinno Wrist Rattles and Foot Finder Socks Set
Soft rattles that strap onto a baby's wrists, plus socks with rattles, so the baby hears a sound when moving. For 0 to 12 months.
Fisher-Price Glow and Grow Kick & Play Piano Gym
A baby play mat with a hanging toy arch and a piano the baby can kick to play music. For newborns and up, and the piano comes off for later.
Kids Cash Register with Scanner
A toy cash register with a scanner, microphone, basket, play money and shop items for playing store. The listing says ages 3 to 8.
Infinno High Contrast Baby Book
A soft black-and-white fold-out book with a mirror, made to stand up next to a baby during tummy time. For 0 to 6 months.
Tub Works Ocean Rescue Light Up Bath Toys
Six rescue-vehicle bath toys that light up and change color when they touch water. Made for babies and toddlers.
Tiny Land Soft Foam Climbing Blocks
A set of six soft foam shapes toddlers can climb, crawl over and slide down indoors. A safe way to burn off energy at home.
PicassoTiles 100 Piece Magnetic Tiles
Clear, colored plastic tiles with magnets in the edges that snap together to build shapes and towers. For ages 3 and up.
ChooKaChoo Baby Teething Mitten
A soft silicone teether that slips onto a baby's hand so it doesn't get dropped. For babies over 3 months; comes in a 2-pack.
Airbition Talking Flash Cards
A small card reader that says the word when your child slides in a picture card, with 224 words. For ages 1 to 4.
Montessori Kitchen Toys for Toddlers (13 Pieces)
A real cooking set for little kids, with child-safe knives, a crinkle cutter and a cutting board. Lets toddlers help in the kitchen with a grown-up watching.
Educational Insights Design & Drill ABCs & 123s
A building toy with a kid-sized drill and screw-in pieces shaped like letters and numbers. For preschoolers who like tools.
TODIBY 6-Piece Soft Climbing Toys
Six foam climbing shapes with a wipe-clean cover for indoor climbing, crawling and sliding. For toddlers.
Nuby Ice Gel Teether Keys
A ring of teething keys filled with gel that you chill in the fridge to soothe sore gums. For babies 3 months and up.
Melissa & Doug Disney Minnie Mouse Dress-Up Puzzle
An 18-piece mix-and-match puzzle where kids swap Minnie's outfits. For ages 3 and up, with a storage case.
GUND PAW Patrol Skye 6-Inch Plush
A small soft stuffed toy of Skye from PAW Patrol. For ages 1 and up.
Melissa & Doug Toy Shopping Cart
A kid-sized metal shopping cart with a fold-down seat for dolls. For ages 3 and up who like playing store.
Bright Starts Oball Easy-Grasp Rattle Ball
A pink Oball with holes that are easy for small hands to grab, and a rattle inside. For newborns and up.
Montessori Wooden Toddler Learning Toys Set
A wooden set with blocks, a puzzle and a shape sorter for early hand and thinking skills. Labeled for 1, 2 and 3 year olds.
Tub Works Marine Mold Free Bath Toys
Six squeezable sea-animal bath toys that are sealed with no holes, so water and mold can't get inside. Made for babies and toddlers.
Bluey Toy Music Player
A toddler music player with built-in Bluey songs and lights. A simple screen-free toy for Bluey fans.
Kids Toy Ukulele Guitar (17 Inch)
A 17-inch toy ukulele with four strings for toddlers and preschoolers to strum.
Fun Climbing Toy Set with Crawl Tunnel
Soft foam climbing blocks plus a crawl-through tunnel for indoor play. For toddlers 1 to 3.
LEGO Classic Large Creative Brick Box 10698
A big box of 790 classic LEGO bricks in many colors with a storage bin. For ages 4 and up, so it's for older preschoolers.
Little Tikes Shopping Cart
A sturdy plastic toy shopping cart in yellow and red. Good for toddlers who like to push things and play store.
Little Tikes Rockin' Puppy
A small plastic rocking toy shaped like a puppy, with handles to hold. A first rocker for little toddlers.
Fajiabao Stack, Scoop & Pour Bath Toys
A five-piece bath set with stacking cups, a watering can and a scoop for pouring water. For ages 1 to 3.
Busy Board with LED Light Switches
A wooden board full of switches, latches and buttons, some with lights, that keeps little hands busy. Labeled for ages 1 to 3.
TODIBY 4-Piece Soft Climbing Toys
Four foam shapes toddlers can climb and slide on indoors. A smaller version of the six-piece set.
Learning Resources Simple Tape Measure
A chunky kid-safe tape measure that really pulls out and rolls back in. Good for little ones who like to copy grown-ups and learn to measure.
Tub Works Emergency Cars Light Up Bath Toys
Six soft emergency-vehicle bath toys that light up when they touch water. Made for babies and toddlers.
BlueWood Pikler Triangle Set
A foldable wooden climbing triangle with a ramp and a little wooden car, for safe indoor climbing. For ages 1 to 3.
Interactive Crawling Crab Baby Toy
A soft crab that moves along the floor and plays songs, which gets babies to reach and crawl after it. Made for tummy time and early crawling.
VTech Busy Learners Activity Cube
A cube with something to press, spin or slide on each side, with songs and sounds. For babies and toddlers who are sitting up.
Floor Piano Mat
A large play mat with piano keys and animal sounds that kids step or dance on to make music. Labeled for 1 to 3 year olds.
ALASOU Suction Cup Spinner Toys
Spinning toys with suction cups that stick to a tub, window or high-chair tray. Labeled for ages 1 to 3, and handy for travel too.
Skillmatics Search and Find Disney Princess
Reusable write-and-wipe picture mats where kids hunt for hidden items. For ages 3 and up.